Award-winning global creative collective Forsman & Bodenfors (F&B) has reunited with Therabody to unveil the next iteration of the brand’s groundbreaking 2023 campaign “The Workout Called Life,” which highlights the wellness advantages and impact of its revolutionary Theragun product line. For the second installment, F&B and Therabody have teamed up to create two distinctive :30 spots, which reflect both […]
The worlds of sports and tech collide in the name of fan service as award-winning agency Forsman & Bodenfors Canada (F&B CAN) and pioneering startup iVirtual have partnered to launch the latter’s groundbreaking fan rewards platform, FanMore. In what has been a multi-level effort spanning business and strategy to advertising, F&B CAN worked directly with iVirtual on the naming, […]
