Lipton Hard Iced Tea’s ‘Tailgate Anything’ Platform Kicks Off With V.I.PEE Brand Experience

By on    Advertising, Latest, Marketing  

 Lipton Hard Iced Tea’s ‘Tailgate Anything’ Platform Kicks Off With V.I.PEE Brand Experience

Created by Founders Agency, the luxe porta-potty activation brought the party to the Buffalo Bills Tailgate Tailgates are synonymous with beer, but beer’s carbonation leads to one of football’s least glamorous traditions: long lines for porta-potties. This past weekend, Lipton Hard Iced Tea turned that universal pain point into an opportunity with V.I.PEE—the clean, no-line, […]

Flavor Over Height: Seagram’s Escapes Sparks a Dating Revolution for Short Kings Everywhere.

By on    Advertising, Experiential, Latest, Marketing  

Flavor Over Height: Seagram’s Escapes Sparks a Dating Revolution for Short Kings Everywhere.

Founders Agency brings humour and heart to a culturally relevant activation, celebrating personality over height in the latest brand act under its Escape the Flavorless platform launched earlier this year. Seagram’s Escapes is leaning into culture and challenging traditional dating norms with the launch of Short King Week, designed to celebrate confidence, individuality, and flavor, […]