The North Face Launches “Face The North Face (直面北面)” Campaign with FRED & FARID Shanghai to Embrace the Winter Season The iconic outdoor brand, The North Face, has unveiled its latest campaign, “Face The North Face (直面北面)”, crafted in collaboration with FRED & FARID Shanghai. This initiative transcends conventional brand outreach, targeting not only the […]
The North Face and FRED & FARID Shanghai have announced a new collaboration to relaunch the TNF100, the iconic 100km ultra trail race, after a three-year absence. The event, known as “one of the toughest and most beautiful ultra trail experiences in the region,” has faced significant challenges in recent years, including the COVID-19 pandemic […]
The band Absolute Purity, led by the singer Wen Jun, and the team at FRED & FARID Shanghai have created a thought-provoking and visually stunning work of art that challenges us to reflect on our relationship with technology. Absolute Purity, one of the hottest upcoming bands in China, and independent creative agency FRED & FARID […]
FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the Chinese New Year. In partnership with top-tier Chinese star, Andy Lau, the leading creative agency created a brand TVC and dynamic opening screen assets using remote shooting methods. The campaign, which references the traditional Hongbao custom of giving red envelopes […]