City Index debuts new brand and positioning in multichannel campaign ‘Master the Market Forces’

By on    Advertising, Latest, Marketing  

- World leader in spread betting, FX and CFD trading launches biggest campaign in years, in partnership with Boulder Group - Push depicts a world where your everyday environment reacts like the markets, through a series of physical and gravitational shifts - Campaign will run in the UK, Singapore and Australia

City Index debuts new brand and positioning in multichannel campaign ‘Master the Market Forces’

City Index, a world leader in spread betting, FX and CFD trading, has today unveiled a major new multichannel campaign, ‘Master the Market Forces’. The creative push was developed in partnership with Boulder Group, and is the first work to launch since City Index appointed the global marketing, technology and venture group as lead creative agency for […]

Friends Show Their True Hand in New Online Campaign From Carlsberg

By on    Advertising, Latest, Marketing  

Carlsberg, one of the world's leading beer brands, has released its new online campaign, “Carlsberg puts friendship to the test”. The new online film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.

Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?” Our chosen […]