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Home»Posts tagged with»From Rats to Rudeboys

Clarks rolls out Whatsapp campaign in bid to align brand with ‘subculture’

By newsroom on March 30, 2015   Latest, Marketing  

Clarks rolls out Whatsapp campaign in bid to align brand with ‘subculture’

Shoe brand Clarks has rolled out a digital campaign for Clarks Originals that aims to align the brand with youth culture and boost its “coolness” factor. The brand is using WhatsApp to “bring to life” the history of its Desert boot in a campaign called ‘From Rats to Rudeboys.’ It will tell the story of […]

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