Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]