Xbox and McCann London tap Real Madrid stars to create tutorials for ‘the biggest football game’

Xbox and McCann London tap Real Madrid stars to create tutorials for ‘the biggest football game’

For the launch of FIFA 18, the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial. Typically, game tutorials feature virtual versions of players. Rather than using game footage, McCann […]