Plant-based gelato Gigi launches with category-changing branding by Straight Forward Design

By on    Branding, Latest, Marketing, Media  

Plant-based gelato Gigi launches with category-changing branding by Straight Forward Design

Gigi, an innovative plant-based Italian-style gelato, launches with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is soaring, and Gigi spotted a gap in the market for a gelato that’s jam-packed with vitality-boosting nutrients, as well as being rewarding and delicious. The gelato is made with cold-pressed fruit and veg […]

Pearlfisher transforms an exotic speciality into a universal pleasure 

By on    Branding, Latest, Marketing, Media  

Pearlfisher transforms an exotic speciality into a universal pleasure 

Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]