Independent creative agency ZAK launched its Christmas campaign. The under 30s audience specialists have been inspired by their latest White Paper, ‘Decoding Youth Identity in the Social Age’, which identified that 16-24 year old social media users are beta testing their identities, iterating their way through life in a quest for the dopamine hit they experience through […]
Saregama Carvaan recently released three TVCs created and conceptualised by Indian creative agency, The Womb. Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia. Kumar Ajit, Vice President – Sales and Marketing at […]
