Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia.
Kumar Ajit, Vice President – Sales and Marketing at Saregama India Ltd., said, “We have been clear about positioning Carvaan as a gift. With the festive season approaching the brief to The Womb team was widening the gifting base. The stories that were presented not only achieved that but was a perfect follow up to the launch films of Carvaan.”
Navin Talreja – Founder, The Womb had this to say on the campaigns, “The relationship inner circle in India is fairly large. It is not just limited to mom and dad. Carvaan can be a perfect gift to each of the elders in the family.”
Source: The Womb