Know-How That Sticks: LinkedIn launches social-first campaign to equip the next generation of workers with professional knowledge and skills

Know-How That Sticks: LinkedIn launches social-first campaign to equip the next generation of workers with professional knowledge and skills

LinkedIn launches an episode of its latest social-first campaign, “Know-How That Sticks”, in partnership with integrated agency VCCP London. The three social-first films aim to target Gen Z and bring awareness to the platform’s newly implemented immersive video ’ feature. This feature offers short-form, authentic content focused on delivering valuable tips, insights, and industry news, helping professionals […]

VCCP Group promotes Claire Young to CEO of Girl&Bear

VCCP Group promotes Claire Young to CEO of Girl&Bear

VCCP Group announces the promotion of Claire Young to CEO of Girl&Bear. Girl&Bear, VCCP’s global content creation studio, launched in 2021: the fully integrated content creation studio prides itself on delivering ‘craft without compromise’ across its capabilities, which include film, post, audio, design, print, photographic and digital production.  The promotion will see Young’s role change […]

O2 launches ‘Wear la Rose’ campaign to celebrate England Rugby fans

O2 launches ‘Wear la Rose’ campaign to celebrate England Rugby fans

O2, long-standing sponsor and proud partner of England Rugby, has unveiled its new fan-focused campaign, Wear la Rose, which celebrates England fans and their support for the squad as they compete against the world’s best teams in France. Created in collaboration with O2’s UK agency of record, VCCP London, their global content production studio, Girl&Bear, […]