Today, Primark unveils its summer collection with a cinematic new campaign celebrating elevated summer style at unbelievable prices. Created by VCCP, ‘The Get Away’ is the latest expression of the ‘That’s So Primark’ platform. Following on from recent campaigns such as ‘Shockingly Chic’ and ‘In Denim We Can’, the latest campaign sits within the brand’s wider strategy to […]
New integrated campaign featuring football stars Declan Rice, Lauren James and Virgil van Dijk puts generosity at the heart of this football season Today, Cadbury unveils its latest campaign, ‘Win for Your Squad’, a nationwide initiative which aims to shift the focus from individual glory to collective celebration. Created by global creative agency of record VCCP, the campaign reinforces […]
The new campaign spotlights a cinematic take on the stories that stay with us for life Today, Disney+ unveils the next chapter in its creative platform, ‘A Lifetime of Great Stories’, which continues to celebrate world-class storytelling. The campaign, created by creative agency of record, VCCP, builds on the brand’s ‘A Lifetime of Great Stories’ […]
Müller celebrates unique yogurt-eating rituals in latest campaign by VCCP Blue The nation’s favourite dairy brand, Müller, today unveils ‘You Know How You Like It’, a new campaign by creative agency of record VCCP, which celebrates the individual – and sometimes unusual – ways of eating a Müller Corner. ‘You Know How You Like It’ positions Müller […]
Cadbury Turns Newsprint into Camouflage to Level Up the Nation’s Easter Egg Hides This Easter Cadbury is launching a series of press ads that celebrate the magic of the beloved Easter egg hunt, created in partnership with global creative agency of record VCCP. In a world where the traditional Easter egg hunt is often over in seconds, Cadbury […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
Cadbury is back again with ‘Made to Share’, another emotive and relatable instalment of the previously globally trending and greatly loved campaign, created by global creative agency of record VCCP. The next chapter continues to build on the award-winning campaign, which previously saw Cadbury launching a series of limited edition chocolate bars honouring those small but meaningful gestures […]
Domino’s, the UK’s favourite pizza takeaway, has today unveiled ‘Dip Into A World of Flavour®’, a playful new campaign created by UK creative agency of record VCCP, promoting its new chicken concept, CHICK ’N’ DIP. Domino’s is synonymous with takeaway pizza, and CHICK ‘N’ DIP now sits alongside it as part of the brands’ core offer. It features […]
Department for Education (DfE) is launching an integrated campaign, ‘Give Your Skills New Lifeʼ, the first campaign created by newly appointed creative agency of record VCCP. Following a competitive pitch in June 2025, VCCP, is launching an integrated campaign with the Department for Education. The ‘Give your Skills New Lifeʼ campaign will act as a […]
Cadbury Dairy Milk has unveiled ‘Homesick’, a poignant new campaign created by global creative agency of record VCCP. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform ‘There’s a Glass & a Half in Everyone’. Rooted in Cadbury’s belief that generosity brings us closer together, ‘Homesick’ tells the story of two […]