Eastpak Resist the Pressure of Cultural Conformity in New Global Campaign

Eastpak Resist the Pressure of Cultural Conformity in New Global Campaign

Created by Mutant, ‘Built to Resist 24’ is inspired by the Cosplay and Live Action Role Play Movements Lifestyle brand, Eastpak, today launches its 2024 global brand campaign which reinforces iconic brand platform ‘Built to Resist’. Created by independent creative agency, Mutant, the spot draws inspiration from the increasingly popular Cosplay and Live Action Role […]

Sony Interactive Entertainment Debuts “It’s Time to Play” for PlayStation 4

Sony Interactive Entertainment Debuts “It’s Time to Play” for PlayStation 4

Intended to welcome all gamers into the world of PlayStation®4, this new global campaign features some of the most loved game characters side-by-side with players in the real world. A casual coffee is interrupted by Monster Hunter World’s Palico passing by, then players run quickly into battle towards an encroaching Rathalos. The start of a […]