“IF CARLSBERG DID.” IS BACK The brand resurrects its iconic campaign tagline after ten years, tackling British summer gripes with trademark wit and a fresh edge.

“IF CARLSBERG DID.” IS BACK The brand resurrects its iconic campaign tagline after ten years, tackling British summer gripes with trademark wit and a fresh edge.

This summer, fan-favourite advertising platform “If Carlsberg Did…” makes an official comeback, appearing in Carlsberg campaigns for the first time since 2016. The iconic phrase has always championed “access to the best,” historically taking everyday moments and reimagining the absolute best version of them – resulting in unforgettable ads like the legendary Carlsberg holiday resort, […]