The Guardian launches Berlin experiential to market its international magazine, Guardian Weekly
In a post-Brexit era, the news brand hopes to target new readers for Guardian Weekly with a series of street placements around Berlin, powered by OLIVER, its in-house creative agency of four years.
The Guardian has launched a fresh marketing push for its international news magazine, Guardian Weekly, in the German capital. Germany is the largest of the EU markets for the publication, with a growth of 54% since its relaunch in 2018. The news brand has installed interactive street placements in Berlin to encourage bypassers to take […]