Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?
![Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good? Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?](https://marcommnews.com/wp-content/uploads/2018/05/Zoe-BD-Headshot-701x468.jpg)
Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]