Modelo doubles down with increased investment and fan engagement With the 2023-24 season in full swing, Modelo® is reaffirming its commitment to celebrate the passion of Full-Time Fans with the brand’s largest-ever investment. Modelo today announced the evolution of its highly successful Full-Time Fans campaign as the beer maintains its presence as the Official Beer […]
Grey New York has launched, Modelo’s “Mark of a Fighter.” This work signifies an evolution of the highly emotive and successful Fighting Spirit brand ethos, and reflects changing consumer dynamics and a growing human desire for more meaningful pursuits that bring internal happiness versus achieving outward status and fame. In “Mark of a Fighter,” Modelo […]
Grey New York believes that a healthy internal employee culture is essential to producing high quality creative work and has invested in that commitment by creating a senior leadership role to keep its culture in focus. The agency announces today that it has hired Adrian J. Hopkins as its first-ever Senior Vice President, Internal Culture […]
The launch of the pure electric Volvo transforms the outlets, an ordinary object, into the brand’s icon of electrification and a new media channel to introduce the model firsthand.
Every Electric Socket In The World Becomes An Exclusive Gateway To The Volvo’s C40