Agnes Fischer Named U.S. CEO & Samira Ansari Joins as U.S. Chief Creative Officer Grey today announced new executive and creative leadership for its U.S. studios. Agnes Fischer has been elevated to U.S. CEO while Samira Ansari has been appointed U.S. Chief Creative Officer, marking a powerful creative homecoming for this internationally awarded and commercially impactful leader. This move will […]
-Agnes Fischer will now oversee the flagship studio of Grey in the U.S., alongside CCO, Thiago Cruz, and newly named CSO, RG Logan- As the agency embarks on its next phase of growth, the new position reflects the strength of opportunity for Grey in the U.S. Agnes said: “Grey is an iconic creative agency with a […]
Modelo doubles down with increased investment and fan engagement With the 2023-24 season in full swing, Modelo® is reaffirming its commitment to celebrate the passion of Full-Time Fans with the brand’s largest-ever investment. Modelo today announced the evolution of its highly successful Full-Time Fans campaign as the beer maintains its presence as the Official Beer […]
Grey New York has launched, Modelo’s “Mark of a Fighter.” This work signifies an evolution of the highly emotive and successful Fighting Spirit brand ethos, and reflects changing consumer dynamics and a growing human desire for more meaningful pursuits that bring internal happiness versus achieving outward status and fame. In “Mark of a Fighter,” Modelo […]
Grey New York believes that a healthy internal employee culture is essential to producing high quality creative work and has invested in that commitment by creating a senior leadership role to keep its culture in focus. The agency announces today that it has hired Adrian J. Hopkins as its first-ever Senior Vice President, Internal Culture […]
The launch of the pure electric Volvo transforms the outlets, an ordinary object, into the brand’s icon of electrification and a new media channel to introduce the model firsthand.
Every Electric Socket In The World Becomes An Exclusive Gateway To The Volvo’s C40