Mitsubishi Motors Selects Amsterdam Worldwide as Lead Global Brand Agency
Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a confidential brief to propose a new brand strategy following the carmaker’s entrance into the Renault-Nissan Alliance. The outcome of that work, the brand strategy “Ambition […]