Contextual Ad Pioneer, GumGum, Merges Playground xyz’s APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era

Contextual Ad Pioneer, GumGum, Merges Playground xyz’s APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era

The Integrated Media Business Completes the Global Rollout of The Mindset Platform™, GumGum’s Cookieless Solution for the Future of Digital Advertising  GumGum, the leading contextual-first, global digital advertising platform, today announces the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions to […]

GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

GumGum taps Frank Sueltmann, OMD, Nielsen alum, for the role GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and is the most senior hire the company has made in the region. As Google officially begins to […]

The Mindset Platform™ by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests

The Mindset Platform™ by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests

GumGum’s Mindset IndexTM gives brands the power to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets GumGum, the creator of mindset technology, is proud to introduce its groundbreaking Mindset IndexTM, a powerful new data insight platform poised to redefine how brands gauge audience […]

The Trevor Project CTV Campaign with GumGum Gives Boosts Ad Recall by 21%

The Trevor Project CTV Campaign with GumGum Gives Boosts Ad Recall by 21%

GumGum’s new CTV overlay ad helps The Trevor Project amplify support for LGBTQIA+ youth GumGum, a contextual-first, global digital advertising platform, announces remarkable results of its pro-bono CTV In-Video campaign with The Trevor Project, the leading suicide prevention and crisis intervention organisation for LGBTQ young people. The campaign, part of a new initiative by GumGum […]

GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as President

GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as President

GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world. GumGum will continue to focus on scaling the organisation with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President. She will lead GumGum’s global advertising business as well as drive the worldwide […]

GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads

GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads

The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products.  The campaign was designed to raise awareness and brand […]

Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz

Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz

In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market, Domino’s worked with the respective experts in context and attention to help maximise consumer awareness of its ‘50% […]

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impression GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across […]

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic […]

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