· Over three-quarters (76%) of UK marketers believe either context or mood have the greatest impact on ad effectiveness vs 4% for past behaviour. · 84% think mindset-aligned advertising matters as a key performance driver. · The Marketers’ Take On Mindset: The 2026 Global Report charts changing digital attitudes and strategies among more than 2,000 […]
GumGum uses innovative new solution to create the perfect match between Heineken and its consumers, enhancing audience outcomes across two leading drinks brands The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive […]
The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]
The digital ads will leverage GumGum’s AI-powered data engine, the Mindset Graph™, following a successful BETA activation with Heineken The Heineken Company has worked with GumGum, the Mindset Company™ transforming advertising, for a new digital campaign showcasing the laidback vibes of premium Spanish lager Cruzcampo. The campaign includes a video that features a man perched on a […]
GumGum’s survey reveals ads that feel timely, useful, and personal are impactful As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how consumers shop. This effect is especially pronounced when ads show up at the […]
New data reveals the missing link in digital ad performance—GumGum’s Mindset Graph™ helps brands like Heineken close the gap GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced […]
The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, […]
Contextual-first ad platform dramatically outperforms industry carbon benchmarks across programmatic and direct advertising GumGum, a contextual-first, global digital advertising platform, today announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per impression, a score calculated as […]
GumGum’s video solutions suite meets the growing demands of consumers Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader in contextual-first advertising technologies, today […]
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and […]