GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches

Leading contextual intelligence company announces $1 billion media spend milestone

GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches

GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. […]

GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities

JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies

GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities

GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe video ads.  Verity™, the only independent ad-tech platform to achieve the Media Rating Council’s content-level […]

GumGum Announces Industry First Contextual Partnership with Tumblr

Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability

GumGum Announces Industry First Contextual Partnership with Tumblr

GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform.  Tumblr now becomes the first social platform to be supported by GumGum’s proprietary contextual solution, Verity™. And Tumblr, which helped establish GIFs as a popular […]

GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.

GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium, heralding the official launch of the GumGum brand in 6 new European markets. GumGum is also launching new research revealing UK consumers’ […]