Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

By on    Latest, Marketing, Media, Mobile, PR  

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

 Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to […]

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing of the video-muting Facebook generation

By on    Advertising, Latest, Marketing, PR  

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing of the video-muting Facebook generation

We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates. With that in mind, creative agency BBR Saatchi & Saatchi decided to put this […]