Rice Wasn’t Made To Sit on The Side, Says Tilda

‘Significant investment’ in steamed rice range kicks off with TV spot from Havas London

Rice Wasn’t Made To Sit on The Side, Says Tilda

Leading British rice brand Tilda has unveiled a new advertising campaign for its steamed rice range – the start of a seven-figure marketing investment into a range which will represent the brand’s focus across 2021. Elevate Your Plate – the first major above-the-line campaign for the product range – positions TildaSteamed rice as an integral part to so […]

THE BLACK PLAQUE PROJECT: New Initiative Bids To End The Posthumous Discrimination Of Britain’s Black Heroes

Currently, just 1.6% of the London’s official blue plaques are dedicated to Black people Nubian Jak Community Trust and Havas London have partnered to install specially designed black plaques across the capital, commemorating the contributions of Black people throughout history This campaign, which launched on ITV1 this weekend, aims to turn these temporary black plaques blue, making them permanent It comes, intentionally, as Black History Month draws to an end – marking a commitment to the ongoing celebration of Black history throughout the entire year

THE BLACK PLAQUE PROJECT: New Initiative Bids To End The Posthumous Discrimination Of Britain’s Black Heroes

African and Caribbean community organisation Nubian Jak and creative agency Havas London have teamed up to create The Black Plaque Project: a new initiative to commemorate the rich, diverse contributions of Black people throughout history through a series of black plaques across the capital. London’s famous blue plaques have served as a permanent tribute to […]

Brains In Bloom: Air Wick’s Lush CGI Spot Visualises The Mood-Enhancing Effects Of Aromatherapy

Brains In Bloom: Air Wick’s Lush CGI Spot Visualises  The Mood-Enhancing Effects Of Aromatherapy

RB air care brand Air Wick has today launched a new marketing campaign extolling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist. The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits […]

Air Wick Launches Its New Responsibly Sourced Botanica Range In Nature-Inspired Debut Campaign From Havas London

Air Wick Launches Its New Responsibly Sourced Botanica Range In Nature-Inspired Debut Campaign From Havas London

Air Wick, one of the world’s best-selling air care brands, has unveiled a new marketing campaign to support the launch of BOTANICA – its new naturally scented, eco-friendly range. Bringing the essence of Mother Nature into the home, BOTANICA is the brand’s first home fragrance line that is intentionally crafted with fewer and a higher […]

DUREX Rails Against ‘Repressive’ Sexual Conventions With Sex Positive Brand Relaunch

-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-

DUREX Rails Against ‘Repressive’ Sexual Conventions  With Sex Positive Brand Relaunch

Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]

Dry Jan? DUREX Says Ladies, Let’s Lube

Dry Jan? DUREX Says Ladies, Let’s Lube

This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected. The tactical press, social and OOH ad injects some double answers into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate […]

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – a timely […]

Havas London teams with CALM, Topshop & Topman to launch revolutionary self-care label

Havas London teams with CALM, Topshop & Topman to launch revolutionary self-care label

Creative agency Havas London has partnered with the Campaign Against Living Miserably (CALM), Topshop and Topman to create a revolutionary new clothing care label designed to promote mental wellbeing and self-care in young people. Playing on the idea that all clothing has a care label inside with instructions on how to look after it, this […]

Havas launches Government’s ‘Next Level’ marketing campaign for pioneering new T Level Qualifications

Havas launches Government’s ‘Next Level’ marketing campaign for pioneering new T Level Qualifications

Havas London has unveiled The Department for Education’s (DfE) new marketing campaign, which is designed to raise awareness of its new post-GCSE technical qualification, T Levels, ahead of their introduction in September 2020.  The Next Level – the creative idea underpinning all communications around the qualification, including a new commercial – represents the first major work from the […]