Brains In Bloom: Air Wick’s Lush CGI Spot Visualises The Mood-Enhancing Effects Of Aromatherapy

Brains In Bloom: Air Wick’s Lush CGI Spot Visualises  The Mood-Enhancing Effects Of Aromatherapy

RB air care brand Air Wick has today launched a new marketing campaign extolling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist. The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits […]

Air Wick Launches Its New Responsibly Sourced Botanica Range In Nature-Inspired Debut Campaign From Havas London

Air Wick Launches Its New Responsibly Sourced Botanica Range In Nature-Inspired Debut Campaign From Havas London

Air Wick, one of the world’s best-selling air care brands, has unveiled a new marketing campaign to support the launch of BOTANICA – its new naturally scented, eco-friendly range. Bringing the essence of Mother Nature into the home, BOTANICA is the brand’s first home fragrance line that is intentionally crafted with fewer and a higher […]

DUREX Rails Against ‘Repressive’ Sexual Conventions With Sex Positive Brand Relaunch

-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-

DUREX Rails Against ‘Repressive’ Sexual Conventions  With Sex Positive Brand Relaunch

Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]

Dry Jan? DUREX Says Ladies, Let’s Lube

Dry Jan? DUREX Says Ladies, Let’s Lube

This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected. The tactical press, social and OOH ad injects some double answers into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate […]

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – a timely […]

Havas London teams with CALM, Topshop & Topman to launch revolutionary self-care label

Havas London teams with CALM, Topshop & Topman to launch revolutionary self-care label

Creative agency Havas London has partnered with the Campaign Against Living Miserably (CALM), Topshop and Topman to create a revolutionary new clothing care label designed to promote mental wellbeing and self-care in young people. Playing on the idea that all clothing has a care label inside with instructions on how to look after it, this […]

Havas launches Government’s ‘Next Level’ marketing campaign for pioneering new T Level Qualifications

Havas launches Government’s ‘Next Level’ marketing campaign for pioneering new T Level Qualifications

Havas London has unveiled The Department for Education’s (DfE) new marketing campaign, which is designed to raise awareness of its new post-GCSE technical qualification, T Levels, ahead of their introduction in September 2020.  The Next Level – the creative idea underpinning all communications around the qualification, including a new commercial – represents the first major work from the […]

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches.  Sharp’s Brewery and […]

Durex Hails The Joy Of Foreplay In Playful Pleasure Gels Campaign

-New work from Havas London aims to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex-

Durex, the world’s #1 sexual wellbeing brand1, has today launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever, which runs across multiple European markets, aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex.   Two-thirds […]