KITKAT Gives Consumers (and Zombies) A Break From The Usual Halloween Clichés In Campaign With Tasty Twist On Classic Horror Tropes
J. Walter Thompson Global and J. Walter Thompson London’s content business PACE has created a Halloween campaign that would have George A. Romero turning in his grave. Instead of brain hungry zombies chasing down unwitting or gullible humans, the global campaign lets the audience take a break from the usual clichés that surrounds the global festival […]