JDO takes Hawaiian Tropic beyond the beach with a modern new look that gorgeously highlights the iconic sunscreen brand’s skin-loving credentials. Hawaiian Tropic was founded in 1969, and has since gained a fiercely devoted following with its vast range of luxurious, sensorial sun protection products. As the next generation of sun lovers rises, they bring […]
Hawaiian Tropic, the Edgewell Personal Care sun care range, is extending into the beauty market with a campaign created by WM Content, the strategic content consultancy that creates and orchestrates content marketing programs, specifically built to accelerate the purchase journey. Launching a newly developed creative and media strategy, the campaign which goes live over the […]
