#MakingArtWithHeinz, a Heinz initiative to entertain its consumers while at home

#MakingArtWithHeinz, a Heinz initiative to entertain its consumers while at home

Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing.  Through Instagram, Heinz took a ride on a behavior people already have […]

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – a timely […]

Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

MarComm News Hit Parade: August 2017

MarComm News Hit Parade: August 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for August 2017 include social, design, advertising and digital projects: 1) Kind Words Ringback Tone by GS Caltex GS Caltex wanted to decrease the stress level of employees in call centers. Customer abusive comments are something that everyone knows but no […]

Heinz Brazil’s Clever Instagram Campaign By Africa Lets You Eat Delicious Posts

Heinz Brazil’s Clever Instagram Campaign By Africa Lets You Eat Delicious Posts

If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalised on this by enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support […]

Heinz brings DC Comics range to life in Gotham, Nottinghamshire

Heinz brings DC Comics range to life in Gotham, Nottinghamshire

After licensing characters such as Batman for special packaging, Heinz put on a show in the quiet English village of Gotham to raise awareness of its Afterschool Heroes food range. The Afterschool Heroes theme has been applied to Heinz Beanz, Hoops, Tomato Ketchup and Tomato Soup. Heinz projected cartoon versions of DC Comics superheroes such […]