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Home»Posts tagged with»Heritage

Billson’s Launches First Beers for 70-Years, with Designs by Cowan London

By newsroom on March 19, 2019   Branding, Latest, Marketing, Media  

Billson’s Launches First Beers for 70-Years, with Designs by Cowan London

Billson’s brewery reveals its first alcoholic drinks for 70 years, with brand and packaging design by independent, international design agency Cowan London. This launch is not only a new chapter in the story of one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in the increasingly […]

Innovation vs Heritage: can your brand speak to both?

By newsroom on August 30, 2018   Features, Innovation, Latest, Marketing, PR  

Innovation vs Heritage: can your brand speak to both?

For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]

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