From 4th November, Hovis® will launch an exclusive ‘win a family holiday’ competition across its popular Best of Both® loaves (£1.35, 800g) to celebrate its partnership with Locksmith Animation. The limited-edition designs will feature on 4.3 million packs in retailers nationwide as the competition ties in with Netflix’s upcoming hilarious and heart-warming animated film That Christmas. An engaging shopper competition, […]
To support the acceleration of growth for the iconic bakery brand, Hovis, the business has newly appointed Mark Brown as its Chief Marketing Officer. Mark brings with him a vast and varied knowledge of the food industry, having held Senior Marketing positions at Kraft Foods, Kerry Foods and General Mills. At General Mills he most […]
The Serious Bacon Club, the number-one social media platform for bacon lovers, owned by creative agency isobel, launched a new partnership with British bread giant Hovis. In a bespoke campaign created by isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the […]
Global brand design consultancy, Elmwood helped Hovis position its new Lower Carb range to appeal to a new generation of health-conscious consumers. Hovis is a truly great British brand, with a heritage of over 130 years of baking and milling experience. As time has moved on, consumer attitudes towards bread have shifted. Increasingly, health-conscious consumers are cutting […]
To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday Celebration programme, hosted by Ant and Dec. Partnering with 11 high profile brands, the ad break takeover will be broadcast during ITV’s two and a half hour live show spectacular […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that JWT London has been named the 2013 Agency of The Year. The award is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB Awards & FABulous Awards on the night. The creative agency bagging […]
