Lowe Lintas India and Hindustan Unilever launch ‘Playing Billion’ campaign to promote hygiene

Lowe Lintas India and Hindustan Unilever launch ‘Playing Billion’ campaign to promote hygiene

Hindustan Unilever Limited, as part of their Swachh Aadat, Swachh Bharat initiative recently launched a new campaign – ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy ambassador for the initiative. One-third of India’s children fall ill repeatedly, and this can […]

Shakira kicks off Smile Story campaign for Crest and Oral-B 3D

Shakira kicks off Smile Story campaign for Crest and Oral-B 3D

http://www.youtube.com/watch?v=LEGTUTqaA2k#t=48 Crest and Oral-B 3D kicked off a ‘Smile Story’ campaign with a film telling the story of pop star Shakira’s smile at an event in Barcelona on November 11. The Procter & Gamble brand followed up the launch with a call to action for fans, encouraging them to share their own Smile Stories via […]