BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]