Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
The Economist is offering Londoners a free sample of insect ice cream as part of a new experiential campaign designed to tempt new subscribers. Containing actual insects the tasty iced treat is perfectly timed to coincide with a recent heatwave and is intended to support the magazine’s long-standing enthusiasm for insect consumption as a ready […]
Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons. Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass by iBeacons […]