Ideasicle X, Ernie Schenck, and Conductor Partner for Rogerson Communities, Form Firebrand
When Rogerson Communities, a Boston-based provider of housing and healthcare for older adults needed a ‘Brand Positioning Study’ they called on Rich Schreuer, a market researcher with Echo Cove Research. He tested multiple broad positions for the brand and the messaging was starting to emerge. But they needed a branding partner to give these insights […]