Werther’s Original, the beloved confectionery brand and Immediate Media have announced an exclusive multi-platform campaign inspiring Immediate’s audience of home cooks to sample the Werther’s Original collection through a series of bespoke recipes and content. Titled ‘A Little Piece of Warmth’ the campaign sees highly targeted digital display and social amplification across Immediate’s market leading brands […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
Apple has announced partnerships with 14 leading publishers as its news app launches in the UK. Apple News brings together content from titles including the BBC, Telegraph, Guardian, Sun and Sky News and present them in a single app that will replace the built-in newsstand app as part of the iOS 9.1 update. Other major […]
