Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers. “As the market […]
Impact Radius, provider of a natively-integrated marketing platform that measures, manages, and optimises brands’ paid marketing and media investments, announced the launch of its new company brand, Impact, and unified marketing technology platform. The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new performance partnerships, and grow their business […]
Full-service, integrated advertising and marketing agency, bigdog, announced details of its latest creative work for the Aviva Community Fund, a core part of Aviva’s corporate responsibility programme. The campaign seeks to inspire local community groups to submit applications for support, and funding of between £1k and £25k, for causes and projects that make a real difference […]