Amazon Prime Day Shifts Holiday Shopping Season Earlier, Affecting Consumer Spending Patterns for 2H, According to InMobi Insights Survey

 Amazon Prime Day Shifts Holiday Shopping Season Earlier, Affecting Consumer Spending Patterns for 2H, According to InMobi Insights Survey

Amazon Prime Day Preempts Cyber Five as 1H Holiday Shopping Event InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as […]

InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares  InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores […]

InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers

InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers

InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi’s commitment to bolstering its privacy management platform for mobile app and […]

Leading Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media Program Powered by InMobi Commerce

Leading Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media Program Powered by InMobi Commerce

Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading advertising technology platform for eCommerce companies, today announced that Lord and Taylor’s retail media program that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s […]

Dan Rapaport Joins InMobi to Drive Growth and Innovation for InMobi Commerce

Dan Rapaport Joins InMobi to Drive Growth and Innovation for InMobi Commerce

Seasoned Ad Tech Professional Brings Over Two Decades of Product Management Experience InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its appointment of Dan Rapaport as Vice President of Product for InMobi Commerce, a leading advertising technology platform for retailers and eCommerce companies. Retail media is […]

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]

InMobi Names Inderbir Singh Pall as Chief Technology Officer of InMobi Advertising Platform

InMobi Names Inderbir Singh Pall as Chief Technology Officer of InMobi Advertising Platform

InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company’s technology roadmap, spearheading […]

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed. Adverty, the leading in-game platform for advertisers, agencies and […]

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]