SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

The video certification process gives SeenThis clients the option of having IAS validation of video metrics – an industry-first for video display  Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video […]

Integral Ad Science Media Quality Report: Video ad engagement rises in the UK

Integral Ad Science Media Quality Report: Video ad engagement rises in the UK

UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]