interactive campaign – Marketing Communication News

JWT Melbourne Launches Interactive Campaign for La Trobe University

By newsroom on September 24, 2015 Latest, Marketing

Motion-activated technology has been put to innovative use in a new outdoor campaign for La Trobe University live in Melbourne, aimed at raising awareness about the benefits of dancing for sufferers of Parkinson’s disease. Created by J. Walter Thompson and JCDecaux, the campaign utilises JCDecaux interactive Innovate panels to showcase breakthrough research being undertaken by […]

Kia launch tennis serve app in Australian Open tie in

By newsroom on January 10, 2014 Latest, Marketing

http://www.youtube.com/watch?v=Y_oHVdKYEU4 Korean car brand Kia has launched an app in time for the Australian Open Grand Slam tennis tournament which commences next week, which allows people to simulate returning a high-speed tennis serve live from their TV using their smart phone as a racquet. The serve is simulated to be from Australia’s Sam Groth, the […]