Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled […]
The nation’s largest psychology-driven marketing firm, Intermark Group, has hired Samantha Paulo as chief growth officer. In her new role, Paulo will leverage a comprehensive approach to business innovation and growth, lead marketing and PR teams to optimize cross-departmental capabilities, identify new business opportunities, and drive revenue growth. As marketers look to the behavioral sciences […]
The nation’s largest psychology-driven marketing firm, Intermark Group, has created an integrated marketing campaign for client Alabama Tourism Department’s (ATD) “Year of Alabama Birding” (YoAB). The ATD has invited bird lovers to flock to the state to observe the 430 bird species within its borders and immerse themselves in dynamic activities to enjoy the sights […]
The nation’s largest psychology-driven marketing and advertising firm Intermark Group has created “Magic Deposits,” a new ad campaign for Redstone Federal Credit Union. The agency won the assignment in June. The objective of the “Magic Deposits” work is to attract new customers to open checking accounts through a geographically targeted promotion that offers participants a […]
Physicians Mutual’s internal creative team and full-service marketing and advertising agency Intermark Group have created “Wedding Joy,” a new spot to promote the insurance company’s health, life and retirement coverage, featuring brand spokesperson actor/comedian John Michael Higgins as a wedding planner. The ad begins running this month and will continue throughout the year on national cable, 12 local spot […]
To mark American Family Care (AFC) celebrating their 40th anniversary, they’ve launched a national brand-awareness campaign created by full-service marketing and advertising firm Intermark Group. “Caring for American Families for Generations” is running via a broad, national media mix. AFC is also targeting people through social media, in-clinic monitors, and paid web placement. The three 30-second […]
