IAB survey demonstrates the negative impact of advertising on the mobile experience
![IAB survey demonstrates the negative impact of advertising on the mobile experience IAB survey demonstrates the negative impact of advertising on the mobile experience](https://marcommnews.com/wp-content/uploads/2017/06/2017-IAB-Global-Mobile-Experience-Study-1-701x394.jpg)
Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]