October 2026 In a regular Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around AI, full-funnel marketing and agentic workflows, facing experts from across the advertising and marketing industry. This conversation is with Sandra Wagner, CEO at AuraVeo. 1: What is one achievement from your career that you are most […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Megan Duong, co-founder and CEO of Plot is precisely that. Q) Give us a brief insight into your career so far? I built my career in social. I worked at Gap and Apple, […]
From a “category in need of a shake-up” to winning a Product of the Year award, Highland Spring’s Senior Brand Manager Jennie Inch reveals the thinking behind the brand’s ‘fruitful’ move into healthier hydration. Tell us about your product and why it resonates with the consumer. It’s all in the name! Highland Spring Flavour Apple […]
The humble kebab is having a culinary renaissance. Deborah Milroy Kent, General Manager at AB World Foods brands – Al’Fez and Capsicana, ‘unwraps’ the thinking behind the cultural shift of turning a late-night staple into an everyday meal and why, when it comes to kebabs, all good things come in threes. Tell us about your […]
In regular a Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around sustainability and regulation, facing experts from across the advertising and packaging industry. This conversation is with Nina Kress, COO at OnlineMarketing.de. 1: What is one achievement from your career that you are most proud of? On paper, and […]
Simba’s Brand Lead Abbi David reflects on a decade of sleep innovation, the evolution from mattress challenger to holistic sleep lifestyle brand, and the relentless R&D behind nine Product of the Year wins. When we last spoke, your award-winning Hybrid technology was redefining the bedding category. How have Simba products – and the sleep landscape […]
Kicking off the first in the Spotlight series for 2026, Product of the Year sat down with Cheez-It’s UK Senior Marketing Manager, Rui Frias, to unpack how the brand’s ‘moreishly cheesy’ newcomer bagged an award and conquered a discerning UK snacks market. Tell us about your product and why it resonates with the consumer. Cheez-It […]
In the latest Spotlight from the series, Charlotte Pask, Cluster Marketing Manager at Birds Eye, reveals how the brand’s award-winning Crispy Chips rose to the top of the frozen aisle and why they resonate with families across the UK. Tell us about your winning product and why it appeals to consumers. It began with a […]
In the latest from the Spotlight series, Christina Bouzala, Keter’s Head of Marketing UK&I, reveals the brand’s ‘outside of the box’ thinking that led to a triumphant win in POY 25’s ‘Garden Lifestyle’ category… Tell us about your winning product and why it resonates with the consumer. Our marketing slogan ‘Looks Like Wood. Feels Like […]
March 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]