Product of the Year 2023 Spotlight on… Air Wick

Product of the Year 2023 Spotlight on… Air Wick

In the latest of the Spotlight series, Reckitt senior brand manager, Charlie Lailey, introduces us to a world of fragrance, seasonal trends and finding innovation in the home. Tell us about your winning product and why it’s resonated so well with the consumer.  Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray ticks a lot of […]

Five questions with Appetite Creative & Mondi

Five questions with Appetite Creative & Mondi

In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word.  This interview is with […]

Magnus Thorne – The 26th FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

Magnus Thorne – The 26th FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

MarComm News caught up with Magnus Thorne who chairs the Advertising & Innovations Jury at The 26th FAB Awards Speaking exclusively with MarComm News – Magnus Thorne, Creative Director at OLIVER London who chaired  The 26th FAB Awards‘ Advertising Jury. Q. This is the 4th time that you have been on The FAB Awards Jury Panel.  How did […]

Guy Moore – The 23rd FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

MarComm News caught up with Guy Moore who chaired the Advertising & Innovations Jury at The 23rd FAB Awards

Guy Moore – The 23rd FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

Speaking exclusively with MarComm News – Guy Moore, Creative Partner and Co-Founder at Creative Coalition who chaired The 23rd FAB Awards‘ Design Jury. Q. This is the First time that you have Chaired The FAB Awards Jury Panel.  How was your experience? It’s always a pleasure and an honour to be asked to sit on a judging panel […]

Founder and CEO of award winning health and beauty brand, Absolute Collagen – Maxine Laceby

Maxine Laceby, founder and CEO of Absolute Collagen, one of the fastest growing direct to consumer brands in the UK chats with MarComm News. Shares her Success Story and Future Plans.

Founder and CEO of award winning health and beauty brand, Absolute Collagen – Maxine Laceby

Please can you tell me a bit more about Absolute Collagen? What does it do? We produce and retail liquid marine collagen supplements that, help to fight the visible signs of ageing and improves the quality of skin, hair and nails. Taking a daily dose of the supplement can reducing the appearance of fine lines and […]

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]

Currys PC World launches major new football ad campaign to support ‘Get Your TV For Free’ giveaway

Currys PC World launches major new football ad campaign to support ‘Get Your TV For Free’ giveaway

 Currys PC World launches its latest multi-million-pound advertising campaign in support of its new ‘Get Your TV For Free’ giveaway, and its best ever range of TVs. Designed to capture the excitement ahead of a football-filled summer, the campaign kicks off on May 9 with a series of TV ads before appearing in press, […]

Nils Leonard on the need for provocation in the Food and Beverage Industry

Nils Leonard on the need for provocation in the Food and Beverage Industry

Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space. During the Cannes Lions Festival, we sat down with their President, Harry Dewhirst, who told us about what Blis have been up to this past year and where they plan to go […]

JWT Amsterdam’s Bas Korsten on cultivating creativity within and being on the forefront of innovation

JWT Amsterdam’s Bas Korsten on cultivating creativity within and being on the forefront of innovation

J. Walter Thompson Amsterdam were the toast of the Marketing and Communications Industry in 2016, greatly thanks to projects such as ‘The Next Rembrandt’ that helped bag them the Innovative Agency of the Year prize at the Cannes Lions Festival last year. A year on, we got a chance to sit down with the Creative […]

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