NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]

Liquid metal grooves to Goldfrapp in ad for Apple’s iPhone 5S

Liquid metal grooves to Goldfrapp in ad for Apple’s iPhone 5S

Molten gold writhes and coagulates in the style of the shape-shifting T-1000 robot in Terminator 2, eventually forming the contours and features of Apple’s iPhone 5S, in the smartphone’s first TV ad. The ‘Metal Mastered’ ad, which debuted in the US last night during NFL coverage, is set to musical accompaniment by Goldfrapp’s “Ooh La […]

SingTel brings a new world of digital experiences to seniors

SingTel brings a new world of digital experiences to seniors

Singapore Telecommunications Limited (SingTel) have launched Project Silverline, a corporate social responsibility (CSR) initiative that aims to enhance the lives of seniors through digital communications and multimedia technology. From now until March 2013, seniors under the care of Lions Befrienders and Willing Hearts will receive refurbished iPhones donated by SingTel customers. SingTel will sponsor the […]