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Home»Posts tagged with»IRM

How Paris and IRM turned Millennials into ambassadors for the city

By newsroom on April 17, 2018   Latest, Marketing, Media, Mobile  

How Paris and IRM turned Millennials into ambassadors for the city

Firmly on tourists’ must-see list, there’s no doubting the enduring status of Paris as one of the world’s most popular and beautiful capitals. Well, at least that’s what you’d think. But never one to rest on its laurels, the Paris region realised that it was important to re-establish this position amongst a younger millennial audience. […]

Paris launches Snapchat campaign during the city’s Fashion Week

By newsroom on February 26, 2018   Latest, Marketing, Media, Mobile  

Paris launches Snapchat campaign during the city’s Fashion Week

As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Paris region, in partnership with digital innovation agency IRM, is launching a campaign using Snapchat filters during its annual Fashion Week. The project forms part of French President Emmanuel Macron’s plan to transform […]

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