Škoda Spain and Proximity Barcelona unveil ‘the Desert Cowboys’ campaign to fight isolation

Škoda Spain and Proximity Barcelona unveil ‘the Desert Cowboys’ campaign to fight isolation

In 2015, Škoda, together with Proximity Barcelona committed to tackle the problem of isolation launching the Cannes Lions award-winning “70 Guardians of Winter” campaign, a project that helped Škoda save Spanish village Valdelinares from being abandoned. In July 2017, Škoda comes back with a second initiative to keep fighting isolation with “The Desert Cowboys” campaign. The […]