FeelMore50 announces the most effective advertisers of 2019

FeelMore50 announces the most effective advertisers of 2019

Today global effectiveness agency System1, in partnership with ITV, released FeelMore50 – the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term brand-building effectiveness. During this popular industry event System1 screened the most effective ads of the […]

Home Instead embraces moments of togetherness with new ITV Sponsorship

Home Instead embraces moments of togetherness with new ITV Sponsorship

Home care service provider, Home Instead, will launch its first television sponsorship with a series of specially designed idents for ITV late evenings.  The sponsorship was planned and negotiated by Omnicom Media Group’s PHD Manchester and will focus on moments that bring family members together to enjoy quality programming such as Midsomer Murders, Vera and […]

Royal Caribbean Celebrates Modern Multi-Generational Families with Truant

Royal Caribbean International launches major new strategy and creative from Truant London. Campaign comprises TV commercial and brand’s first sponsorship idents for five years

Royal Caribbean Celebrates Modern Multi-Generational Families with Truant

Royal Caribbean International has launched a major new family-focused strategy and creative direction with help from the brand’s lead agency, Truant London. With creative work that marks a significant departure from Royal Caribbean’s recent campaigns, the TV commercial – One Family One Holiday – breaks across all major channels and VoD from 26 December 2019. The spot conveys how Royal Caribbean holidays […]

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we […]

Ideas Foundation Launches Search For “Next-Gen” Of Creative Manchester Talent

-Partners with Manchester College to nurture diverse entrants-

Ideas Foundation  Launches Search For “Next-Gen” Of Creative Manchester Talent

The Ideas Foundation is on the hunt for the next-generation of creative talent and has launched an ‘employability boot camp’ with Manchester College to unite industry and business to nurture aspiring creatives and to get them ‘business-ready’ – after research indicated that last year 92% of creative jobs in the UK were held by the […]

Generation Z want to see authenticity in their fashion brands, but what does this mean?

Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]

Travel Republic sponsors prime time ITV dating show Take Me Out

Travel Republic sponsors prime time ITV dating show Take Me Out

Travel Republic has secured a significant business partnership with ITV and Fremantle to launch a large-scale marketing campaign with the popular dating show, Take Me Out. This exciting sponsorship, which was brokered by JUMP, part of Havas Media Group, will run across broadcast, catch-up, digital and social media channels. As part of the partnership JUMP […]

ITV’s New Campaign Lets the Audience Choose Ant & Dec’s Journey to the I’m A Celeb Jungle 2019

ITV’s New Campaign Lets the Audience Choose Ant & Dec’s Journey to the I’m A Celeb Jungle 2019

In a first for the broadcaster, ITV unveils an interactive ‘choose your own adventure’-style campaign to celebrate Ant & Dec’s highly-anticipated return to the I’m a Celebrity Jungle this November. ITV’s in-house agency, ITV Creative, developed the integrated series of ads, which see the iconic TV duo journey to the jungle with the help of […]

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