In a first for the broadcaster, ITV unveils an interactive ‘choose your own adventure’-style campaign to celebrate Ant & Dec’s highly-anticipated return to the I’m a Celebrity Jungle this November. ITV’s in-house agency, ITV Creative, developed the integrated series of ads, which see the iconic TV duo journey to the jungle with the help of […]
Just Eat announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation’s favourite talent show to illustrate that joy can come in many forms. In the 5”, 10” […]
Cheil UK has hired the multi-award-winning Laura Gibson as its new Head of Social for creative. Gibson joins from ITV Creative where she was Head of Social and led award-winning campaigns for shows such as Love Island, Britain’s Got Talent, Downton Abbey and I’m A Celebrity. Gibson will develop Cheil UK’s creative social proposition and […]
Iconic foil brand, Bacofoil, is back on TV, investing in an ATL sponsorship campaign across ITV’s Sunday morning cooking shows to support its Non-Stick Kitchen Foil. The exciting ITV Sunday cooking segment will provide the UK with a variety of recipes and showcase exotic locations with Ainsley Harriott’s Caribbean Kitchen and Parveen Ashraf’s Indian Kitchen, […]
As part of its three-year partnership with ITV Saturday evenings, Suzuki is unveiling its new 2019 ad campaign featuring pop royalty Take That, which will run during some of the UK’s most popular shows throughout the year. Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5th January 2019 and follow Gary, Mark and […]
BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities. The ads feature the likes of Clare Balding, Rachel Riley, George Clarke, Phillip Schofield, Rio Ferdinand and Christine Lampard, all sharing personal stories all about moments that matter during the festive period. […]
bigdog, the integrated advertising and marketing agency, launches a new campaign for The Entertainer, the fastest growing family-owned high street retailer in the UK. The Little Festive Moments campaign kicks off with 5’, 10’ and 15’ second idents on ITV’s flagship breakfast programme, This Morning. Running for eight weeks, the creative features a series of […]
Creative agency 23red has secured a partnership between ITV2 and NHS Blood and Transplant which will see Love Island stars front a campaign to attract young blood donors. The Love Islanders will form the ITV2 Blood Squad to help quell young people’s fears about blood donation and encourage them to register and book an […]
Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new […]
Figures just released by Foresee Insight, a company that measures digital reach, shows that of the Top 10 World Cup commercials on social media: Screwfix topped their league Not only were Screwfix proud sponsors of ITV World Cup match coverage, but Screwfix’s ad on ITV received the highest positive sentiment of 79%. The Omnichannel retailers’ […]