McVitie’s Launches Comical New Film for Jaffa Cakes Starring UK TV Star Joey Essex

McVitie’s Launches Comical New Film for Jaffa Cakes Starring UK TV Star Joey Essex

 McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]

Anthem Turns Jaffa Cakes ‘Lemon & Lime’ For McVitie’s

Anthem Turns Jaffa Cakes ‘Lemon & Lime’ For McVitie’s

Anthem Worldwide, the global creative agency has continued its partnership with McVitie’s owner, pladis group to create packaging designs for a limited- edition line extension to the much-loved Jaffa Cakes brand. Following Jaffa Cakes’ packaging refresh in 2017 celebrating consumers’ unique approach to eating the product, also created by Anthem, pladis group briefed the agency […]