Royal Mail Promotes Benefits of Programmatic Mail in Campaign from LIDA

Royal Mail Promotes Benefits of Programmatic Mail in Campaign from LIDA

LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online […]

JD Williams encourages women to live a colourful life with new ad campaign

JD Williams encourages women to live a colourful life with new ad campaign

Online retailer JD Williams has unveiled its new-look brand with a multi-million pound advertising campaign. The multi-channel campaign includes a 60 second and 30 second TV advert featuring an extensive range of autumn fashion, accessories, home ware and beauty products. The ad campaign is part of a wider rebrand to JD Williams The Lifestore, which […]