Publicis Groupe and The Trade Desk Join Forces to Champion New Approach to Privacy-First Identity and Personalization at Scale in a Cookie-less World

THE PARTNERSHIP WILL GIVE BIRTH TO A NEXT-GENERATION OF PERSONALIZED MEDIA PLATFORM, RUN EXCLUSIVELY ON THE TRADE DESK DSP AND LEVERAGING EPSILON CORE ID

Publicis Groupe and The Trade Desk Join Forces to Champion New Approach to Privacy-First Identity and Personalization at Scale in a Cookie-less World

Publicis Groupe  and The Trade Desk  today announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy. With the imminent deprecation of third-party cookies on some platforms, and the associated loss of brand contact with […]