Connected packaging popularity expected to surge in 2023 to educate customers and improve sustainability credentials

Connected packaging popularity expected to surge in 2023 to educate customers and improve sustainability credentials

Creative technology studio Appetite Creative today released results from its second annual connected packaging survey. Connected packaging has experienced a rise in popularity in the last 12 months, with over four-fifths (81%) of those surveyed stating they have used connected packaging, compared to just over half (54%) in 2022. The biggest barrier for almost half of […]

ClubStubs and Appetite Creative develop collectible ticket stubs for major sporting events on the Solana Blockchain

<strong>ClubStubs and Appetite Creative develop collectible ticket stubs for major sporting events on the Solana Blockchain</strong>

Digital sports collectibles platform ClubStubs, in partnership with creative technology studio Appetite Creative, has created commemorative non-fungible token (NFT) ticket stubs available to American Football fans across more than 100 live games during the 2022 season.   The unique crypto-based rewards system includes games tied to real-world matchups, with the NFTs hosted on the Solana blockchain featuring […]

B2B Marketing Investment Expected To Increase In 2021

82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year

B2B Marketing Investment Expected To Increase In 2021

Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021.  Over two thirds (68%) of […]