Photographic artist Jimmy Nelson and JWT Amsterdam unleash ‘The Preservation Robot’ at SXSW

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Photographic artist Jimmy Nelson and JWT Amsterdam unleash ‘The Preservation Robot’ at SXSW

On Saturday, March 9th The Preservation Robot was unveiled at South by Southwest Interactive (SXSW) Festival in Austin, Texas by photographic artist Jimmy Nelson. The Preservation Robot is the first autonomous technology ever created to address the homogenisation of human culture, due to the ever-increasing spread of Western culture on the internet. The robot, which was […]

J. Walter Thompson teams with photographer Jimmy Nelson to fight for the preservation of cultural heritage

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J. Walter Thompson teams with photographer Jimmy Nelson to fight for the preservation of cultural heritage

Photographer Jimmy Nelson is sending a warning that the world is at risk of losing its global cultural heritage by squandering the cultural identities of the last indigenous peoples. The photographer launches a bid to preserve cultural diversity by issuing the caution: ‘BLINK. AND THEY’RE GONE’. A warning that if we don’t engage with indigenous cultures […]