How retailers are inspiring a new generation of DIY enthusiasts

By Joe Wood, Strategy Director, Spark Foundry

How retailers are inspiring a new generation of DIY enthusiasts

Since late March, lockdown has prompted people into a state of domestic introspection. We have each, to one degree or another, been forced to take a good hard look at our own homes. Indeed, according to YouGov, after groceries, DIY is the category in which most people have spent more on since lockdown. With this […]